It’s a dubious title, yet it seems Twitter and Tesla are trying to dethrone Coca-Cola as the most racist American brand.

Just a few years ago you may rember this little number:

…largest race employment discrimination class action settlement in the nation’s history.

Coca-Cola, like Tesla, had been charged with egregiously awful racism. Unlike Tesla (which says it would rather fight to the end and die in a “blaze of glory“) Coca-Cola settled on $192M to cover missing back pay to avoid being found guilty of missing back pay.

The monetary settlement in this case was in the amount of $192 million. The majority of this money went to repay employees for lost earnings and non-wage-related damages.

Sadly the famous beverage company has been very racist for a very, very long time, and sometimes even overtly in a political power-grab. Will it change now because of lawsuits? Is it on any kind of path towards becoming a respectable beverage company, instead of spreading a “classic” hate formula?

And I don’t just mean Coke management was putting white boots on Black necks after WWII.

I mean Coke management seems to have really, truly loved Hitler’s racism, like really really loved that guy and bet on him big-time.

Put more bluntly, Coke was made for white people.

Coca-Cola collaborated with the Nazis, really, really closely. Coke was the official sponsor of major propaganda events for Hitler, such as the 1936 Olympics in Berlin.

[After the sudden unexpected death of American-born Ray Powers, the German-born Max] Keith took steps to identify Coke with Nazism, including sending sales teams to mass patriotic events. “As young men goose-stepped in formation at Hitler Youth rallies,” writes Pendergrast, “Coca-Cola trucks accompanied the marchers, hoping to capture the next generation.”

Max Keith was known for his unrepentant coin-operated lies, working hard to convince Germans that it was invented by Nazis so they would drink it. He even suggested to the American company they fire Jews to prevent any association to what he had forcefully branded a Nazi drink.

When told by Allied forces to stop doing business with racists, Coca-Cola pivoted hard. The Aryan “Fantasie” brand (Fanta for short) was born under Keith to keep racist profit dreams alive. Not just lies for profit, not just promotion of Nazism, he locked himself and his hidden employer into secretly collaborating with genocide.

Using “Genozid Fantasie” would have been too obvious as a brand name, and they couldn’t be caught selling Coca-Cola to Nazis trying to kill Americans, so Fanta became Coke’s official and sanctioned answer to how to keep running their 43 bottling plants and 600 distributors under Nazi control.

Profits surged, money made from extending WWII by directly feeding Nazi command and control supplied. Moreover, profits after the war ended surge again. Coca-Cola blandly pretended all the guilt-ridden production facilities for genocide were totally legit to operate without stop (ok to flip sides) while everyone else who refused to serve Nazis, or were punished, had to completely restart and rebuild.

“I don’t think anyone [at Coca-Cola] cared that [Fanta] had roots inside of Nazi Germany,” says Pendergrast, “I think they thought no one would pay attention.”

Coca-Cola loves it when people don’t pay attention to their racism. That’s exactly how they get away with it, sometimes right out in the open.

After the NSDAP formed in 1920, incorporating late-1800s use of anti-Semitic swastikas as their symbol, the Nazis fired heavy doses of propaganda into the United States. Given the rise of the “Second Klan” had started from the top as “America First” under President Woodrow Wilson, the country had become fertile ground for white nationalist hate groups. No surprise then by 1933 big-time Nazi-agents William Dudley Pelley had created the Silver Shirt Legion of America and Heinz Spanknöbel built the Friends of New Germany.

Allegedly it was Milwaukee management for the beverage company, famous for their pre-war racist politics such as Silver Shirt and America First rallies, that came up with swastika Coca-Cola memorabilia to promote American racism.

Racists made a Coca-Cola swastika to boost racist consumer retention. How racist. I guarantee they thought no one would pay attention, and never expected Americans in 2023 to go around saying the swastika was just some generic symbol of luck.

Again, for the hundredth time, Nazis believed luck only went to the Aryans because it was unlucky to not have a swastika (e.g. Jews). They appropriated the symbol after 1871 as a connection from Indian culture claiming it proved Aryan race supremacy as well as racial exclusion… as a fraudulent story about luck.

“How lucky to be white” expressed by the swastika since the late 1800s is NOT actually a symbol of generic luck, it’s just plain racism. Let me put it like this to be clear:

IF YOU DIDN’T SHOW THE SWASTIKA, NAZIS CALLED IT THE END OF YOUR LUCK.

This became far more well known by the 1930s when Hitler took the swastika out of crazy fringe hate group meetings to be his symbol of a racist government, but I assure you it was true for at least 40 years prior (otherwise Hitler wouldn’t have used it, just like the red/white/black colors of 1871).

Did I mention how much these racists running Coca-Cola truly aligned with Hitler?

Coca-Cola just pulled [support for the 2015 “make America great again” political campaign] ad suggesting that Nazi Germany was ‘Good Old Times’

That incident came shortly after this one.

…the official Coca-Cola account tweet “We must secure the existence of our people and a future for White Children.”

And long before this one.

Tesla and Twitter clearly have some big shoes to fill with their current allegations of mistreatment of workers, let alone humanity.

Maybe Twitter recently changing their logo to an “X” is just their way of saying Coca-Cola shouldn’t be known as the most Hitler-loving American company.

People have asked me lately if I’ve seen news footage of the giant symbol erected haphazardly atop Twitter headquarters in SF. Yes, yes, I tell them. I sometimes watch it getting destroyed by the U.S. Army just to cheer me up.

Oh, they say they did Nazi that coming.

Twitter’s ‘X’ sign is taken down in San Francisco after neighbors filed 24 complaints

Why do I wish they had filed 88 complaints? But seriously, let’s talk about the “X” for a minute.

Anyone who knows basic Nazi history can attest that the antisemitic use of a swastika started in the late 1800s with an “X” design. Elon Musk saying he is obsessed with such an “X” is very, very similar to a certain group of Swedes, Poles, Romanians, Finns, Germans… saying they used the swastika as an innocent “good luck charm“.

It was only meant as “good luck” to the Aryans who thought it would bring them victory in an existential fight to the death with the “unlucky” (non-swastika) races they hated and wanted to exterminate. That’s what “lucky” meant in swastika terms to those who proudly displayed their “X” affinity.

Perhaps even more to the point, the exploding swastika video at the start of this post is from Nazi party rally grounds. Do you know the peculiar and specific phrase that commonly was associated with it?

Do you?

DO YOU?

…the [new swastika app] tagline reads either like a desperate admission or an embarrassing troll. It references a colloquialism…that valorizes a spectacular but premature death.

The slogan promoted by Twitter today seems quite familiar, given Nazi history of disinformation.

Boom.

Twitter is banging a big Nazi drum, arguably the biggest since ’45. Can you hear it?

…death resulting from choosing to fight back against overwhelming enemy force rather than surrender; to choose to receive unilateral deadly force in conflict rather than end the conflict…

WWII was basically over in 1942.

The extremist and arrogant Germans were toast, yet they used the next three years for mindless self-harm, notably genocide based on racism.

…it was difficult to go to work, knowing [staff working for Elon Musk] would face racist slurs, references to slavery and offensive graffiti for 12 hours at a time. He said he made a verbal complaint to human resources in late 2021, but never heard back and nothing changed.

Hitler never changed.

We’ve talked about the symbol.

We’ve talked about the phrase.

But wait, there’s more when we look at the app.

That sounds like Twitter’s “blaze” strategy, to attract kids with an app they can use to harm others in a mad rush towards the “extreme freedom” of hitting bottom and commiting suicide.

The British soldiers said that God and Chocolate is what melted a Nazi child’s cold coal heart full of false fears and nightmares. Such stupid orientation of kids towards mass suicide was the result of disinformation, the kind of thing Twitter’s app is known for, right?

Speaking of running out of chocolate, consider how the Nazis tried to control all aspects of life through an “everything” synchronization plan.

The Nazi Party came to power in 1933 and quickly began trying to control all aspects of society. This internal consolidation of power to remake Germany as a Nazi state was known as Gleichschaltung. The term is a German word that means “coordination” or “synchronization.” Under Gleichschaltung, German political, social, and cultural life were rearranged to serve Nazi goals.

While Twitter has fashioned an obnoxious “X” symbol different yet similar to Hitler’s adaptations of the same symbolism, they also just invoked the Nazi concept of Gleichschaltung.

New CEO Linda Yaccarino tweeted that X would be “centered in audio, video, messaging, payments/banking,” a step toward Musk’s vision of creating the “everything app”…

A proprietary, centrally planned and controlled app (Gleichschaltung) to control all aspects of life (serving Twitter’s goals) is a terrible, terrible idea from a terrible human who wants to repeat the worst mistakes in history.

Twitter has been rebranded with a Nazi symbol, with a Nazi phrase, and even with a Nazi Gleichschaltung app… need I go any further?

Let’s be honest and just admit this is all about some very misguided people hoping to bring Nazism back without resistance.

…Twitter has threatened to sue a group of independent researchers whose research documented an increase in hate speech on the site since it was purchased last year by Elon Musk.

Another repeat. I guess I did need to continue.

Did Hitler sue people in court for reporting a rise of hate speech? Yes, Nazis setup a rushed Kangaroo court and then beheaded them.

At this point I have to also point out Nazis really hate being called out for being Nazis.

Here, watch this again to cheer yourself up. Works for me.

Update November 2023:

Elon Musk boasts to reporters that he thinks some of his best friends are Jewish, after he says he knows that the phrase is antisemtitic.

After this he spread and supported a “deadly” antisemitic comment on his swastika platform.

Elon Musk’s Disturbing ‘Truth’: The billionaire affirmed the deadliest anti-Semitic conspiracy theory in recent American history.

Update September 2023:

People are writing that the CEO, laying in a bed with Saudi Arabia, is now belting out obnoxious hateful anti-Semitic rants on the platform that he has covered in swastikas. Yeah, so anyone think maybe the Nazi logo, tagline and app weren’t enough evidence already?

I mean what’s next for the swastika brand, SpaceX makes unhinged claims to be saving the world from war by meddling in and prolonging war?

The latest news has people asking yet again when he will be stopped.

Elon Musk has admitted that his refusal to grant Ukraine permission to use his Starlink satellite network was an attempt to prevent a drone attack on a Russian naval fleet…. Having apparently spoken to the Russian ambassador to the United States – who is reported to have told him that an attack on Crimea would trigger a nuclear response – Musk is then said to have ordered his engineers to turn off Starlink coverage “within 100km of the Crimean coast”.

Elon Musk was actively defending the Russian fleet (likely due to insistence of the Chinese government) with lies about escalation risk.

Meanwhile U.S. policy clearly has been to destroy military equipment used for firing missiles into civilian areas of Ukrainian cities. Remember how in April 2022 “U.S. intel helped Ukraine sink Russian flagship Moskva“?

Destroying Russia’s flagship should have cascaded into sinking far more ships. Instead, SpaceX self-admittedly interfered by helping Russian officials protect their warships in order to keep firing missiles at schools and hospitals. Odessa’s infrastructure used in grain and agricultural exports, for example, were under attack by this Russian fleet and impacting a lot of the world. Musk’s interference to keep the attacks coming, while ignoring every and all other military use of communication, exposes him as having very political intent.

Some see this at Logan Act levels of traitor-ship. It does remind me of the Chennault Affair, when Nixon went to Vietnam to keep the war going longer and kill more Americans.

The Logan Act (1 Stat. 613, 18 U.S.C. § 953) is old and obscure. It was enacted by President Adams in 1799 very soon after George Logan, a doctor from Philadelphia, had setup meetings in Paris to “usurp the Executive authority” intending to influence France and defeat U.S. foreign policy objectives.

To obtain a Logan Act conviction, a prosecutor would need to show that the defendant sought to influence a foreign government with respect to a discrete “dispute” or “controversy” with the United States or would need to identify a “measure of the United States” that the defendant sought to “defeat.” …if the law is ever used, we suspect it will be used against the narrow class of people who are capable of causing serious damage to U.S. foreign policy.

It is almost never enforced but that should probably change now. Just think how it would have kept Nixon out of office.

Related: What Isn’t a Swastika?