Google says click fraud “reasonable”

Actually, they point to an independent report that says they are doing a reasonable job stopping click fraud. Does that mean any click fraud that they allow is reasonable too? Here‘s the scoop, right off the Google blog:

As part of the settlement in the click-fraud case Lane’s Gifts v. Google, we agreed with the plaintiffs to have an independent expert examine our detection methods, policies, practices, and procedures and make a determination of whether or not we had implemented reasonable measures to protect all of our advertisers. The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of Information Systems at NYU. The report was filed with the court in Texarkana, Arkansas, this morning.

The bottom-line conclusion of the report is that Google’s efforts against click fraud are in fact reasonable. At several points in his report, he calls out the quality of our inspection systems and notes their constant improvement. It is an independent report, so not surprisingly there are other aspects of it with which we don’t fully agree. But overall it is a validation of what we have said for some time about our work against invalid clicks.

Miami book ban barred by judge

The BBC mentions a fight over the criteria to ban books in Miami schools:

Judge Gold gave the school until the end of the day to put the books it had removed from the shelves back in the library.

Juan Amador Rodriguez, the parent who had complained about the book, said he was surprised and disappointed at the judge’s decision.

“The book has errors. It has errors of omission, omission about the reality of the country,” Mr Amador said.

Ok, forget about the subject for a second. Let’s not say whether it is a bible, a cookbook or a book about horses they’re fighting over. Is “errors of omission” the standard by which books should be banned? That seems to me to be the weakest claim of all, since omission can easily be remedied by more reading or even discussion, unless those materials are also banned under the same principle. Ridiculed or criticized, perhaps, but banned?

Ok, we’re talking about a children’s book (in a school library), right? This isn’t an encyclopedia, an official record, or some other important account of events and reality of a country. Is the content harmful? Unlikely. I mean can you imagine if childrens books couldn’t be published with any omissions. What would “Cat in the Hat” look like?

Three cheers to the judge for barring the ban on books. Here‘s more detail from the American Libraries site:

The complainant is “himself an immigrant from Cuba,� [Miami-Dade County Public Schools spokesperson Joseph] Garcia told the AP, “and doesn’t feel the book is a fair and accurate representation of life in Cuba under the current regime.� A Visit to Cuba remains unchallenged in 32 other school libraries in the district.

Don’t get me wrong, I think that there does exist a line that should be monitored to block truly harmful or offensive material, but as far as I can tell this is a case about a book that has an incorrect depiction. Facts could be presented to support that in the classroom, not the courts. Perhaps changes could be suggested to the publisher. That means to me that a case might be made for a replacement or a supplement to offset the errors, and there is no need for an outright ban on the material.

Thus, it is sad that a school board did not stand up for the hallmarks of free society when challenged! The trial is still to be heard. I wonder if there is a real danger is that a lobby group could try to oust the judge from his seat and find a replacement that will no longer support freedom of speech (e.g. pressure for an appointment of a puppet to strike down the notion that they or their children should allow other perspectives to be heard). This would be a horrible state of affairs as intelligent dialogue and balance would be lost in the schools…

The book can be found here, in case you want to review for yourself and figure out why someone would be offended by the content.

How do some people in Cuba get from place to place? What kinds of fruits grow in Cuba? Which spiky plant do some Cubans eat as a vegetable? Learn the answers to these questions and more when you read ‘A Visit to: Cuba.’ See the famous sites. Travel over the land. Join in the celebrations. Find out what Cuban children learn in school and what they might do when they are older. Se[e] if they play the same sports as you or wear the same kind of clothes. Learn some words in Spanish!

I couldn’t help but notice they omitted an “e” from “See”. That’s it, ban it!

Can you spare some change?

When change eventually can’t be avoided, it’s usually those in charge who are in the best position to afford the leap of faith and keep a company out of trouble. But those in charge are rarely advocates for employees keeping a healthy attitude about change, perhaps as it is far more complicated to manage and control than employees who will accept status quo.

Here’s a sad story about what happened to a family who gave their life to the steel mills at a time when the mills were in decline. Was it their fault that they became so conservative that they could not see change coming and then were unable adjust when no choice was left? Tough question but from a security perspective it seems to me that leadership should be as much about helping avoid disasters tomorrow as making a dime today, otherwise people end up in tragedy caused by profiteering.