Sophos says “Get a mac”

Turns out Apples are good for you, and especially Macs (not to be confused with a Big Mac). I understand the sentiment, but I’m not sure I follow why an Anti-Virus company would make such a specific advertisement “if not Microsoft, then Apple”. The BBC reports:

Security threats to PCs with Microsoft Windows have increased so much that computer users should consider using a Mac, says a leading security firm.

Does this say more about the OS that Sophos prefers, or that they really do not see any alternative to Microsoft for home users? When we say “non-Windows” do we automatically mean Mac OS, even when OS X is really *nix?

Pepsi saves Coca-cola secrets from exposure

I was just reading a report about robberies at fast food restaurants, which indicates a vast majority are inside jobs (current or former disgruntled employees), when I happened to also notice a report about the attempted breach of a soft-drink giant’s security:

US prosecutors have charged three people with stealing secrets from soft drinks company Coca-Cola and trying to sell them to its main rival PepsiCo.

According to the claims, administration worker Joya Williams went through files and stuffed a new Coca-Cola product and documents into her personal bag.

Doesn’t sound like a high-tech job. Maybe the files have never been put on computer, for fear of being stolen or destroyed?

PepsiCo said it co-operated with the FBI and Coca-Cola after being contacted by someone looking to sell information.

Coca-Cola said the secret formula of its main drink – sold in the distinctive red and white cans – had not been compromised.

Mr Isdell said that Coca-Cola would be reviewing its security procedures.

Dave DeCecco, a PepsiCo spokesman, said that the company was happy to have helped out its rival.

“Competition can sometimes be fierce, but also must be fair and legal,” he said.

VW will not ship 2007 TDI to US?

Someone just pointed out to me that there is a rumor spreading that VW will not ship their 2007 TDIs to the US. I don’t have an official source yet, but it seems probable that the 2006 units will be shipped to the end of this year and the 2008 models might ship in late 2007. Skipping a year could be a bad sign (apparently VW has some management and financial issues) or a result of the gap between technology release schedules and regulations, or both. The automobile industry needs regulation to spur innovation at this point, though, so I would rather see some minor delays than seriously flawed and vulnerable (low mpg, high CO2 emission) technology continue to be released to the public. The sense I get is that the VW TDI crowd would be ready to jump to the Honda or Audi diesels at a moments notice. They are loyal to the function of their cars as much as the fashion, and it’s pretty clear who is winning the technology race right now…add to that the fact that hybrids still don’t make real economic sense and you get a new market emerging for someone to jump into with cheap (to manufacture and own) yet highly-efficient/clean vehicles. Ghosin probably knows this better than anyone, but I don’t see him making any diesel noises yet.

Edited to add (21 Nov 2006): It turns out the decision is related to a leap in technology to new TDI-CRD. The 2008 VW models are already being reported at car shows.

You are an Extraordinary Executive!

A friend sent me a link to a site called “The 5 Patterns of Extraordinary Careers“. There is a quiz that says it can help you determine whether you are executive material.

This reminded me of an assessment I was offered many years ago during a reorganization. An officer of the company had told me I would find it very rewarding to spend time with his consultants and so, always open to new ideas and feedback, I sat down for a session or two to hear what they had to say. Surprisingly, they said “Davi, you have the mind to manage a multi-billion dollar company, so be careful what you say and how you say it to people. You see things naturally that many people try all their lives to achieve but few succeed.”

Well, ok, I thought to myself this was a very mixed blessing. After all, at the time there were no multi-billion dollar companies knocking on my door, and so the more pertinent message seemed to be to find a way to convey what I might see to others while still gaining their respect (e.g. help them find the right path, rather than zap them for straying too far). Whether or not I deserved a complimentary review, or whether the consultants had ulterior motives, I took to heart the fact that I might actually help people if I share my vision wisely. Sometimes a simple conversation or a silly quiz can help you shift your self-perception and objectives. Anyway, not to go on about these things, but the “Will your career be extraordinary” quiz gave me these results:

Your total score is: 75 points, Extraordinary Executive

You are an Extraordinary Executive!

Your answers place you in the exceptionally rare category of Extraordinary Executive. This implies that no matter where you are in your career, your thoughts and strategies for career management are consistent with the most satisfied, successful professionals we have studied. Given your high level of career knowledge, it is imperative that you use effective strategies to translate this knowledge into action to realize your full career potential.

Pattern 1 – Understand the Value of You
Pattern 1 Score: Successful Professional (68 points)

Pattern 2 – Practice Benevolent Leadership
Pattern 2 Score: Extraordinary Executive (75 points)

Pattern 3 – Overcome the Permission Paradox
Pattern 3 Score: Extraordinary Executive (87 points)

Pattern 4 – Differentiate Using the 20/80 Principle of Performance
Pattern 4 Score: Successful Professional (65 points)

Pattern 5 – Find the Right Fit (Strengths, Passions & People)
Pattern 5 Score: Extraordinary Executive (77 points)

After reading the explanations of each pattern, I feel like I could easily improve my score and game my way to 100. But I suppose that is part of the core message of the quiz: find a natural balance between level-of-effort and return in order to define reasonable success and regularly achieve it, and you could be top executive material. I know, it’s a just theory and a quiz, but it’s almost as fun and far more inspirational than “what kind of sportscar are you“. I mean who wants to find out that they would get 8-12 mpg if they were a car, even if there’s a pretty picture to look at? Was the point of the quiz to buy the book? I didn’t get that feeling.