I’m not a fan of the term. I can’t put my finger on it exactly, but maybe it has something to do with the violent and destructive nature of storms. Granted, storms do have a lot to do with growth, but I’m thinking the greater the storm (more power) the bigger the destructive nature of them. Or maybe I think allowing people to suggest and listen to ideas shouldn’t require a special session.

In either case I have just noticed there are Brainstorming branches, but I am not sure how to rank them in terms of their “transformational” (sounds better than destructive) force:

there are many variants of Brainstorming, although the basic rules are the same.

* Classic Brainstorming goes over the typical rules and method of brainstorming. Others include;
* Rawlinson Brainstorming
* Imaginary Brainstorming
* Trigger Sessions
* Brainwriting

Now when someone says “let’s Brainstorm” I can respond “Rawlinson, Classic or Imaginary?”. That’s probably better than my usual urge to ask “African or European?”