I recently commented on the innovative approach to road safety in parts of Europe where all signs will be taken down. The Danes have apparently come up with the opposite strategy — make warning signs as distracting as possible:

Julia Pauli of the Danish road safety council told the BBC that the reaction to the Speedbandits video had been mostly positive.

“If you want to reach the young people, you have to communicate on their conditions… So, topless women are working,” she said.

She said the advertising campaign had been tested and in the target group it was really positive – more than 50% said they were thinking more about the dangers of speeding when driving.

Rediculous. But I have to wonder if the same approach might help in reducing the number of security bugs in web applications.

Edited to add (26 Nov 2006): Funny to see men in the promotional video hanging out of their truck to take pictures of the topless women. That seems safe. And then there is the interview of the truck driver smoking a cigarette while his passenger munches on lunch. With this approach I supect there will be more smoking, eating, and photography before there is more attention paid to road safety. Incidentally, I also thought it funny that the offical Danish Road Safety Council site suggests “Respecting the speed limits is the simplest way to save lives.” Respect, indeed.