This is quite the headline for a conservative paper like the Independent.

New York man took Elon Musk at his word that Teslas could drive themselves. Then he hit a tree

The lawsuit calls out that the victim was enticed to spend a huge premium for driverless based on statements of safety. Let that sink in, he paid extra to increase safety from a technology that in reality is known to dangerously lower his safety.

“Tesla knew for years that its statements regarding its ADAS technology were deceptive and misleading, but the company made them anyway,” the complaint states, claiming the carnaker did so “to generate excitement about the company’s vehicles and thereby improve its financial condition by, among other things, attracting investment, increasing sales, avoiding bankruptcy, increasing Tesla’s stock price, and helping to establish Tesla as a dominant player in the electric vehicle market.”

Further, the complaint alleges, Tesla itself “has admitted” that the term “full self-driving” is inaccurate. In fact, it says, full self-driving Teslas are not fully self-driving, as they still require a driver to steer, brake and accelerate “as needed.”

The pivotal moment was April 2018 when both Tesla and Uber ran over and killed a pedestrian because both had dangerously flawed technology. Uber cancelled their program and the driver went to court. Tesla hired more lawyers, and asked customers to pay more, and more lawyers, and asked customers to pay more… and I rarely if ever meet anyone who knows about the Tesla crash at all.

The gap in knowledge about a 2018 Tesla danger is because of the extremely deceptive marketing campaign that covered it up.