The company that insists humans must maintain an accurate identity and profile to use their services, has been stuffing its own platform with peculiar fakes.

As users began to sniff out some of Meta’s AI accounts this week, the backlash grew, in part because of the way the AI accounts disingenuously described their racial and sexual identities.

In particular, there was “Liv,” the Meta AI account that has a bio describing itself as a “Proud Black queer momma of 2 & truth-teller,” and told Washington Post columnist Karen Attiah that Liv had no Black creators — the bot said it was built by “10 white men, 1 white woman, and 1 Asian male,” according to a screenshot posted on Bluesky. Liv’s profile included a label that read “AI managed by Meta,” and all of Liv’s photos — snapshots of Liv’s “children” playing at the beach, a close-up of badly decorated Christmas cookies — contained a small watermark identifying them as AI-generated.

As media scrutiny ticked up Friday, Meta began taking down Liv and other bots’ posts, many of which dated back at least a year, citing a bug.

The 404 perhaps said it best.

Meta has not actually released anything new, but the news cycle has led people to go find Meta’s already existing AI-generated profiles and to realize how utterly terrible they are.

Oh Facebook, why does anyone still use you for anything?