Recently I wrote about honey sold in the UK being ranked as fraudulent 10 out of 10 times.

Shocking.

Then I chanced accross a startup listed by LSE that has been developing a known effective strategy: integrity controls in the supply-chain.

Honey is one of the most adulterated food items on the market. We provide full traceability; we highlight 1. the location – area, country – from which we source our honey; and 2. the communities that manage our hives.