Oracle’s systemic and widespread trafficking of people seems to have been settled as its former business model, after being caught and charged in court.
“This case is groundbreaking. The allegations in the complaint were that Oracle was building detailed dossiers about consumers with whom it had no first-party relationship. Rather than face a jury, Oracle agreed to a significant monetary settlement and also announced it was getting out of the business,” Barnes said. “The big takeaway is that surveillance tech companies that lack a first-party relationship with consumers have a significant problem: no American has actually consented to having their personal information surveilled everywhere they go by a company they’ve never heard of, packaged into a commoditized dossier, and then monetized and sold without their knowledge.”
If you may recall, a San Francisco law firm landed the claims two years ago even without any federal privacy law in the U.S., so a rapid high-fee settlement indicates Oracle was very deep in the wrong.
The suit, which was filed Friday as a 66-page complaint in the Northern District of California, alleges the tech giant’s “worldwide surveillance machine” has amassed detailed dossiers on some five billion people, accusing the company and its adtech and advertising subsidiaries of violating the privacy of the majority of the people on Earth.