The real reason for the Musk family X fetish is his grandpa’s 1930s Technocracy (white ethno-state) fantasy, which is a lesser-known derivation of a basic Nazi Swastika or KKK cross of the early 1900s.

Not all X are swastikas, but all swastikas are a cross, in other words. Who can forget…?

When asked to sign the entry-forms with the customary “X”, the Jewish immigrants would refuse, because they associated an X with the cross of Christianity.”

So it should be no surprise that people who already own and use an X as their trademark — without any intended hate speech — really don’t appreciate Musk’s Nazi-themed appropriation.

Virginia-based Multiply has created social-media ad campaigns for drink brands including Arizona, Corona and Liquid Death. The firm said it adopted “X” branding in 2019 and owns a federal trademark covering its “X” logo.

According to the complaint, the Twitter rebrand has already confused some of Multiply’s existing and prospective clients, many of which overlap with X Corp’s. Multiply asked the court to force X Corp to stop using the “X” trademark and to award an unspecified amount of monetary damages.

xTwitter is still basically Twitter because a swastika rebrand continues to cause so much confusion.

The man who identifies as the founder of Tesla despite not being a part of the founding of the company, explained that the site formerly known as ‘Twitter’ no longer identifies with birds or being a social media site, and now deserves to be respected for who they really are even if others might not agree with it.

“Why won’t you just accept X for who it is?” asked the billionaire. “Brands aren’t a binary thing, they are a construct and we don’t identify with the brand we were given so we have decided to become who we really are. What kind of cruel person would keep using the name or descriptors we don’t identify with anymore?”