Microsoft is releasing new marketing information as part of their campaign to kill IE6.

An IE8 security video is now available on their site, and on some TV stations, which mentions three features:

• Domain highlighting
• Smart screen filter
• Blacklist of malicious sites

The video, to be frank, does not work for me. Nothing is memorable. I know I am not the intended audience but I think most people would find the music bland, the actors bland (they just sit and stare at a screen), and the information extremely dry. Terms like click-jacking and XSS are just tossed in at the end of sentences without any context. They really lost me with the phrase “right out of the box”. It should be obvious to everyone there is no box for IE8 and installation and configuration is still required.

Microsoft’s best hope for this video could be that some parodies emerge and get viral (pun not intended).

My suggestion for improvement? They should have tried to produce something more like Virgin’s pre-flight warning video. It delivers security information and safety features in a very memorable and enjoyable format: