Yahoo! dismisses DRM

The BBC highlights a bold move by Yahoo!

DRM systems can include special formats for media files or proprietary media players.

For instance, people buying tracks from the iTunes store cannot move tracks on to non-Apple portable music devices. Others restrict the number of times a user can copy a file.

Yahoo does not agree.

Does not agree that iTunes cannot move tracks…? Seems like an awkwardly written story, but with dramatic effect. Also seems like a bad sign that the reporter doesn’t know it’s “Yahoo!” and not “Yahoo”.

On the official Yahoo music blog, director of product management Ian Rogers wrote: “As you know, we’ve been publicly trying to convince record labels that they should be selling MP3s for a while now.

“Our position is simple: DRM doesn’t add any value for the artist, label (who are selling DRM-free music every day – the Compact Disc), or consumer, the only people it adds value to are the technology companies who are interested in locking consumers to a particular technology platform.”

Dave Goldberg, the vice president and general manager of Yahoo Music urged record labels reconsider their stance on DRM technology earlier this year.

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