Here’s a funny news nugget from The Onion: KFC No Longer Permitted To Use Word ‘Eat’ In Advertisements
“KFC’s claim that its fried offerings have ‘that taste you’ll just love to eat’ is in direct violation of federal regulations,” acting FCC chairman Michael Copps said. “The word ‘eat’ is legally permissible only in reference to substances appropriate for human consumption. Any implication that a consumer could or should ‘enjoy’ a KFC Crispy Strip fails to meet these standards, and presents an unlawful deception to consumers.”
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KFC advertisers are reportedly still in negotiations with authorities over whether the word “consumables”—a term that can encompass any product that must be replaced periodically, such as brake pads or swimming pool chlorine—is an allowable substitution for “food.”
Is it consumable time?