I think I have found a new favorite beanie. My only question is why it costs so much if it is made from 40% pest?

The possum was introduced into New Zealand from Australia and is an ecological pest. 90 million of them are munching through 21,000 tonnes of vegetation every night. Possum culling is endorsed by the WWF and GreenPeace.

Are we supposed to feel good about reducing the possum threat? Good enough to spend $60 for a hat?