From Copenhagen comes a video emphasising the ubiquity and ease of cycling. It makes bicycling look so common, convenient and safe you might ask yourself why drive a car if you are in the city. Many security features stand out such as a dedicated bike lane with special colouring, bright lights, fenders…

…all that being said you might also notice that the bikes in the video lack the latest/greatest brake and suspension improvements or that no one is wearing helmets or gloves. This says to me that bicycle safety advocacy is focused on making a safe environment for people to cycle in but it leaves personal risk decisions within that environment up to them.