Motorola has pushed their marketing too far according to the UK Advertising Standards Authority.

The company claimed in a series of ads that the phone was incapable of any injury owing to its strong design. One of the ads showed someone dropping the device on the dance floor and another showed the device submerged in the pool.

The ads contained words like “dance floor proof”, “splash proof” and “life proof”. The ASA however, believes otherwise.

The regulator said that it was reacting to complaints made by three device owners who claimed that the screen of their Android based Defy handset cracked after they dropped it.

The ASA ruled that the ads were ‘misleading’ and should be banned.

Only three failures? Out of how many units in the field? I mean at least they did not claim the phone hacker proof, malware proof…