Endangered Species Condoms tries to make the argument that overpopulation is linked to endangerment of species, therefore condoms can help. They just won the American Advertising Federation’s gold ADDY Award in Tucson in the “public service” category:

The large, spectacularly colored American burying beetle has disappeared from more than 90 percent of its former range due to disruption of its food chain by humans, including the human-caused decline of top predators like wolves and bears and carrion species such as passenger pigeons. The beetle was put on the endangered species list in 1989.

Whether you agree or not with the essence of the campaign, their rhymes and images are truly excellent. It only takes a minute to memorize the entire list. Great inspiration for information security slogans. I have written before about the effectiveness of rhymes like “ctrl-alt-delete when you leave your seat”.